By overlaying intent signals onto their market-leading B2B content database, ZoomInfo brings go-to-market intelligence to the next level and makes it actionable. ZoomInfo gathers intent data from a variety of sources, including proprietary data from its subsidiary Datanyze. “Once we saw the performance boost that intent data could provide, we knew we needed to integrate it into our GTM platform to give our customers a competitive edge.”

Sales and Marketing teams can now pinpoint with unprecedented accuracy which prospects are in-market for their products and services and connect with them at the right time, with the right message,” said Henry Schuck, Founder and CEO of ZoomInfo. “Intent data is a game-changer for go-to-market strategies. Companies that rely on ZoomInfo Intent can customize the signals they monitor to ensure the data they receive matches their own unique business and product offerings, turning a prospect’s research behavior into meaningful conversations. ZoomInfo Intent prepares sales and marketing teams for action by notifying them when a customer or prospect signals that they’re in-market and ready to talk. ZoomInfo Intent is now available within the ZoomInfo Powered by DiscoverOrg platform.Īccording to Sirius Decisions, 67% of the research done to inform buying decisions of B2B products is done before ever connecting with a sales rep. ZoomInfo Intent pinpoints what prospects and customers to engage with and when-enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signals generated across the internet, and maximize customer growth and retention by knowing if they’re researching the competition. VANCOUVER, Wash.-( BUSINESS WIRE)- ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals.

How does zoom info work